Social Marketing Strategy

My experience in fashion is also the vice president of operations for production and marketing of hand. My duties include the creation and monitoring of marketing programs for independent developers who a few seasons, may have to their credit, some models have a solid and salable, and who is actually financing.

While working with these customers, we have found that no matter how comfortable the funding, each independent designers with whom we are marketing to the first ideas for everyone under the sun … no matter who would really benefit from their special designs. You have this overwhelming desire to create a network of as many customers find they throw.

When I ask them to describe their target audience, most of our clients almost always say something along the lines of “I’m on women aged between 14 and 65 years with no money and love the focus, the look of high fashion bags . “In the head and that the drawings we produce are generally the best level premium of at Nordstrom and Nieman (and others) with a suggested retail price around $ 400 or more sold. But for some reason, some designers are convinced that her purse to every woman’s needs.

Take, for example, to people on your site to get shopping, send a postcard. Also say that you have a mailing list of all women in the three categories of skills that I hire are listed above. Can you imagine how big could be on this list? And what about the cost of printing and postage in a postcard, for example, involved a large list?

A rule of thumb in marketing plans for a budget of advertising / marketing for 10 percent of gross sales. How much would it cost to send a postcard to about 50 percent of the population of the United States? If you mean to your marketing plan, you can not spend more than 10 percent of gross sales, the number of bags a designer had to sell in order to achieve profit? Which number represents 10 percent of sales? And there is a significant probability that the majority of the list will only waste the postcard to sell for what you is not limited to the beneficiaries. What a huge waste of money and resources!

So e-mail marketing is just right for independent fashion designers of all kinds. For only a fraction of a traditional direct mail campaign, please send an e-mail to hundreds or thousands of people. Even better is that providers offer e-mail marketing most of the reports shows you exactly who opened your email, what links they clicked, if their e-mail “bounced” turned out (as a “dead” e mail), and even how often they visit your main site. Even better than you might send “e-mail destination combo” with links to various Web pages across different products, and you can see who clicked on a link. You could “segment” in this way from your list and send each person an offer you more inclined to make according to their buying habits would. Cool, eh?

However, niche marketing is a much better feel in the long run, and by the way is not your niche, what do you know but who you are targeting your product. The problem with many bag designers and many fashion designers in general, that they often say is: “. My niche is designing couture quality, cutting-edge handbags for today’s woman” This kind of statement completely ignores what is really important: how to collect the same people, not just demographics alone.

Of course, people want to be able to pay for your goods. But you will get more money from people who are “in” something that you are offering to make. You want to selectively purchase this bag very groups, for example, that when they see each other, accountants special exclusive handbag called and with enthusiasm, “ohmigodyou’reintogrysontoo!” Or something like that. Have you ever seen someone, mad as a bag on the coach? Not that the coach is a bad bag, but now they are everywhere!