Social Marketing Strategy

It seems that most entrepreneurs I met recently in search of “get rich quick” version of the marketing of small businesses. Unfortunately there is not anything really, but if you are looking for some marketing principles, tried and true can accelerate your success, I just share with you:

Pull marketing works better than push marketing

I do not know who invented the concepts of marketing and pull marketing push, but the idea behind it is simple. With push marketing, small business drives their advertising on the prospects that may or may not be interested. With pull marketing attracts small businesses (pulls) perspectives with interesting content and materials that are not strictly advertising.

Push marketing can be difficult. These cold calls and advertising, and many in-your-face and expenses and a lot of money. And yet, your prospects are often turned off, and listen to.

On the other hand, pull marketing is fun. It’s about your knowledge and building partnerships and relationships. Pull marketing creates opportunities that are really interested in your services and those who truly believe that you are the best person for the job.

All you do is branding

It is a difficult concept to embrace for many small business owners, but every little thing you do is a message about your company. And I really mean everything soon. I had crumpled a customer years ago who always wore shirts and tousled. He does not think it mattered, because he was not in the business of dry cleaning.

But it was important. He sent the message that she was disorganized and a little sloppy in his personal appearance. And when it was disorganized, with its own closet, could do what the outlook may be familiar with its roof-mounted project. If he could not plan her wardrobe before and things ironed in time as he can plan to get the roof repaired before the next big lightning storm in the Midwest?

To make the point that I try is that your prospects are constantly making judgments about you and your company, whether consciously or unconsciously, and these judgments are based on the small details that you might not even be aware of.

And that brings me to my third principle of small business marketing …

People want to be aligned with the success

I’m always by the number of small business owners I meet, when asked how business is, you say it’s terribly surprised. See how things are hard to moan, they complain about their terrible customer, they complain that they do not have enough money, and they complain about not able to grow the business.

Uh, excuse me? If your business is terrible that people do not want to hire them. And if other people do not want to hire you, why on earth would I want? I want a supplier who will succeed me (regardless of the service or project), and if you do not succeed you did, you obviously can not be rented for me.

Have you ever noticed how, when a sports team on a winning streak, their stadium is packed, but if they lost a few in a row, go back to start their ticket sales. On if they lose on a roll from the bottom right, the stadium is almost a no man’s land. Nobody wants to associate with a loser.

This does not mean that your company must be a constant, constant recovery. It simply means that you do not want that, if he does not telegraph. And that brings me comfort to my final principle of marketing …

You’re probably not loaded enough

We all say we want the cheapest option, but the truth is we do not know. What we really want is value. Unless all you offer is a commodity (a very dangerous business model), then the leading low cost can actually be harmful to your business.

And there are many reasons for this.

First, there is the psychological effect and the fact that you probably (that’s another matter) the feeling of your customers. Second, there are cash-flow problems – and it is impossible to grow a company without sufficient cash flow.

More importantly, there is the whole attraction marketing / branding / alignment scenario of success that we have just discussed. If your services are cheaper than the competition, there is a reason. Either you are not very good at what you do or you are desperate for customers, or if you are not completely out how to lead your business to think. And in both cases it is not very attractive for the Future.

If you push the price to get for your prospects to feel and know that your price is reasonable, then you should look how you present your value. First, you want to make sure that you have to go with the marketing, so you are only dealing with prospects who are really interested in your products or services. Then you want to ask the following questions:

I have developed a profile of the target market to help me truly understand my client and he or she is looking?
Do my prospects know exactly what they do for the money they invest in my product or service?
I explained to help in good French (no jargon!) Just like my product or service of my vision is?
Do I have any complaints I see in my sales literature?
I have created an irresistible offer that includes a guarantee without?

Once you answer these questions and to answer these questions, you should be on your way into a position to present to enjoy your value in relation to your views.

These principles of marketing will work for you

As a legendary marketing Dan Kennedy always said, the five most dangerous words in the success of small businesses, “But my business is different.” If you believe that these principles of small business marketing does not work for you or your company, I invite you to try them. I guarantee you, your business objectives and increase your profitability.